PT - JOURNAL ARTICLE AU - Bohle, Martin TI - Simple geoethics: an essay on daily Earth science AID - 10.1144/SP419.3 DP - 2015 Jan 01 TA - Geological Society, London, Special Publications PG - 5--12 VI - 419 IP - 1 4099 - http://sp.lyellcollection.org/content/419/1/5.short 4100 - http://sp.lyellcollection.org/content/419/1/5.full SO - Geological Society, London, Special Publications2015 Jan 01; 419 AB - As research into the functioning of Earth, Earth sciences concern many subjects that influence the everyday dealings of the general population. However, these subjects often pass unnoticed and people have little chance to consider how these subjects intersect with their daily lives, thus, limiting their opportunities to develop informed insights regarding humankind's position within Earth's systems. To overcome this limitation, Earth science storylines should be part of the general public discourse, as meteorology experiences have been for some time. As examples can show, many opportunities for ‘telling Earth science storylines’ exist, including the use of social media for outreach activities. Earth science specialists should tell ‘Earth science storylines’ inspired by the founding scientists of geosciences who in their time were often called ‘physical geographers’.